Senior Ads Measurement Partner
Core
Lead full-funnel and lower-funnel measurement initiatives for Netflix Ads in Spain, producing research and insights for advertiser clients to guide investment optimization.
Role type
Senior Ads Measurement Lead (Market Research & Analytics)
Builds
Audience insights, campaign measurement results, strategic learning agendas, and category playbooks for the Spanish market.
Domain
Streaming media advertising and market research
Required skills
Media research methodology, effectiveness measurement (Reach & Frequency, Incremental lift, Brand lift, MMM, A/B testing), data analysis, project management, API integration oversight, strategic insight generation
Preferred skills
Live event advertising knowledge, process optimization, early-stage environment navigation, client relationship building
Technologies
Marketing Mix Models (MMM), A/B testing frameworks, API deployment tools
Responsibilities
Produce research and insights for the Spanish Netflix Ads story, lead full-funnel measurement initiatives, lead exploratory lower-funnel initiatives, oversee product and engineering project management for technical integrations, partner with advertisers on strategic agendas, drive upskilling sessions, act as an expert on TV/Video and Digital audience metrics, develop meta-analyses and case studies
Seniority
Senior, hands-on IC
