Ads Measurement Specialist (APAC - Export)
Core
Design and conduct measurement studies to generate insights on campaign effectiveness (reach, frequency, brand health, conversion) for Netflix advertisers in APAC targeting global audiences.
Role type
Senior IC Ads Measurement Specialist
Builds
Measurement reports, insights narratives, and category-specific playbooks for advertiser clients
Domain
Digital advertising, media research, and brand measurement in the streaming/entertainment industry
Deliverable
dashboards & analysis
Required skills
Campaign effectiveness measurement, Media conversion techniques, Brand marketing, Data analysis, Insights generation, Stakeholder management, Project management, Reporting creation, Vendor management
Preferred skills
Export media campaign experience, Large-scale data analysis, Advanced measurement methodologies
Technologies
SQL, Python, R, BigQuery, Nielsen, Macromill, Kantar
Responsibilities
Design and conduct measurement studies, Integrate outputs to craft narratives for clients, Partner with sales and account management teams, Manage end-to-end vendor study processes, Create regular/ad-hoc reporting, Mine industry trends for case studies, Build efficient working processes
Seniority
Senior, hands-on IC
