Senior Measurement Partner, UK (12 month FTC)
Core
Produce research and insights to communicate the Netflix Ads UK proposition to advertisers, covering audience insights, reach, frequency, and campaign verification.
Role type
Senior media measurement specialist (streaming/TV/digital)
Builds
Client-facing insights, effectiveness studies, and category-specific learning agendas for advertisers
Domain
Advertising, Media Measurement, Streaming, TV & Digital
Deliverable
dashboards & analysis
Required skills
Media measurement methodology, Reach and frequency analysis, Incremental lift and brand lift studies, Marketing mix modeling, A/B testing, Questionnaire scripting, Vendor management, Strategic insight generation, Project management
Preferred skills
TV/video and digital media experience, Dual TV/digital expertise, Senior client-facing presentation skills
Technologies
Barb, GWI, TechEdge, Proprietary Netflix tools
Responsibilities
Produce research and insights for the Netflix Ads UK proposition; Create regular reporting on audience metrics vs competitors; Integrate measurement outputs into client-facing insights; Manage end-to-end effectiveness studies with third-party vendors; Partner with UK Advertising Sales on measurement requests; Lead client learning agendas and playbooks; Manage product and engineering projects for measurement integrations; Develop case studies from analyses.
