Insights & Measurement Lead
Core
Define and drive the Brand Partnerships insights strategy, turning audience intelligence and measurement into commercial value for gaming advertising.
Role type
Senior Insights & Measurement Lead (Manager)
Builds
Scalable measurement capabilities and insights-driven commercial enablement for gaming advertising
Domain
Gaming advertising, media strategy, audience research
Deliverable
dashboards & analysis
Required skills
Strategic storytelling, measurement strategy, team leadership, executive communication, third-party measurement management, data-to-insights translation, cross-functional collaboration, large dataset analysis
Preferred skills
Brand advertiser experience, gaming media knowledge, scalable insights framework building, research provider partnerships (Kantar, Nielsen, Circana, Adelaide)
