Director of Product Marketing & Go-To-Market
Core
Strategic Product Marketing & Go-to-Market leader building vertical strategies for Movement Intelligence in healthcare.
Role type
Director of Product Marketing & Go-to-Market
Builds
Go-to-market strategies and narratives for new products and emerging healthcare verticals
Domain
Digital health / Healthcare technology
Deliverable
product features
Required skills
Go-to-market strategy, market development, strategic storytelling, cross-functional leadership, customer and market research, multi-channel campaign execution, positioning and messaging (via careerplan.io/jobs/79-007-CC-17D-director-of-product-marketing-go-to-market)
Preferred skills
Experience in startup environments, ability to translate complex clinical data into simple narratives, category creation
Technologies
None explicitly listed
Responsibilities
Lead go-to-market strategy and execution for new products; craft strategic narratives connecting clinical evidence to business outcomes; define target segments and buyer journeys for emerging verticals; orchestrate end-to-end launch programs across Product, Sales, and Clinical teams; develop multi-channel marketing campaigns and sales enablement materials; conduct market and competitive research to identify growth opportunities; establish scalable Product Marketing frameworks.
Seniority
Director, strategic leadership with hands-on execution