Director of Product Marketing & Go-to-Market
Core
Build go-to-market strategy and execution for new products and verticals in the digital health space, translating complex clinical and data capabilities into compelling narratives for healthcare organizations.
Role type
Director of Product Marketing & Go-to-Market
Builds
New product launches and entry into emerging healthcare verticals (senior care, health systems, risk-bearing organizations, medical-device markets)
Domain
Digital Health / Healthcare Technology
Deliverable
product features (via careerplan.io/jobs/79-007-30-F6F-director-of-product-marketing-go-to-market)
Required skills
Go-to-market strategy, market development, strategic storytelling, cross-functional leadership, customer and market research, multi-channel campaign execution, positioning and messaging
Preferred skills
Experience in B2B technology or healthcare, ability to thrive in ambiguity, translating clinical science into business narratives
Technologies
None explicitly listed
Responsibilities
Lead go-to-market strategy and execution for new products; craft strategic narratives connecting clinical evidence to business outcomes; define target segments and buyer journeys for new verticals; orchestrate end-to-end launch programs across Product, Sales, Marketing, and Clinical teams; develop multi-channel marketing campaigns and sales enablement materials; conduct market research to identify growth opportunities; equip commercial teams with messaging frameworks; establish scalable Product Marketing frameworks.
Seniority
Director, strategic leadership with hands-on execution