Senior Marketing Manager (B2B)
Core
Architect an integrated B2B marketing strategy driving pipeline growth, customer acquisition, and sales enablement for a licensed pharmacy in health and wellness.
Role type
Senior B2B Marketing Manager
Builds
Integrated B2B marketing strategy, sales enablement tools, product messaging, and educational events
Domain
Healthcare / Pharma / Wellness
Deliverable
product features
Required skills
B2B marketing strategy, sales enablement, lead generation, content development, event management, clinical/technical messaging translation, go-to-market strategy
Preferred skills
Experience in healthcare/pharma/biotech, high-growth environment navigation
Technologies
None stated
Responsibilities
Develop and lead integrated B2B marketing strategy across sales enablement, digital channels, and events; Create sales tools and translate complex clinical information into compelling messaging; Define product positioning and build content governance systems; Lead strategy and execution of trade shows, webinars, and educational programs
Seniority
Senior, hands-on IC