Senior Manager, Customer Lifecycle
Core
Lead lifecycle marketing strategy to drive engagement, retention, reactivation, and customer lifetime value across core CRM programs.
Role type
Senior Manager, Customer Lifecycle Marketing
Builds
Always-on lifecycle automations, personalized customer experiences, and promotional strategies for sports betting and gaming platforms.
Domain
Sports betting, iGaming, Daily Fantasy Sports
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, CRM program ownership, data-driven decision making, cross-functional partnership, marketing investment optimization, CRM/Martech platform familiarity
Preferred skills
Experience in heavily regulated industries, sports betting domain knowledge
Technologies
Modern CRM platforms, Marketing Technology (Martech) platforms, Predictive models
Responsibilities
Lead lifecycle marketing strategy to drive engagement, retention, reactivation, and customer lifetime value; Own performance of always-on lifecycle automations and optimize targeting/offer strategy; Develop customer incentive and promotional strategies; Partner with Data Science to leverage predictive models for targeting and personalization; Lead and contribute to a structured test & learn roadmap.
Seniority
Senior, hands-on IC with people management