Demand Generation Manager (Global)
Core
Own pipeline generation for a specific industry sector (Healthcare/Life Sciences or Industrials/Manufacturing) by executing full-funnel demand gen plans, ABM programs, and field marketing events.
Role type
Demand Generation Manager (B2B SaaS)
Builds
Qualified sales pipeline through multi-channel campaigns, ABM plays, and event marketing
Domain
B2B SaaS / Composable Commerce
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Demand Generation strategy, Account Based Marketing (ABM), Performance Marketing, Field Event Planning, Budget Management, Campaign Optimization, Sales Alignment, Tool Proficiency (HubSpot, DemandBase, Navattic)
Preferred skills
Industry Marketing, Growth Marketing, AI tool application
Technologies
HubSpot, DemandBase, Navattic
Responsibilities
Build and run full-funnel demand gen plans including multi-channel campaigns and ABM programs; Plan and execute industry events, conferences, and executive roundtables; Partner with Sales and RevOps to design tailored ABM plays for key accounts; Manage channel mix and budget allocation across paid media, webinars, and content; Translate product use cases into campaign assets and outreach sequences; Report on and optimize pipeline/MQL/SQL targets
Seniority
Mid-level, hands-on IC
