Marketing Operations Manager
Core
Own end-to-end campaign execution and lead lifecycle management across a martech stack, using AI tools to speed up builds, QA, and reporting.
Role type
Marketing Operations Manager
Builds
Email, nurture, webinar, and integrated digital campaigns; lead scoring, routing, and segmentation workflows.
Domain
B2B SaaS / Data-driven organizations
Required skills
Marketo, Salesforce, lead lifecycle management, campaign execution, data governance, dashboarding, process documentation, project management
Preferred skills
B2B SaaS background, ZoomInfo/6sense familiarity, API/integration knowledge, attribution frameworks, basic SQL
Technologies
Marketo, Salesforce, LeanData, Qualified, MEL, ZoomInfo, 6sense
Responsibilities
Build and manage end-to-end campaigns (email, nurture, webinar); manage Marketo-Salesforce sync and lead lifecycle; maintain data hygiene and segmentation standards; build funnel conversion and ROI dashboards; document SOPs and automate manual processes.
Seniority
Senior, hands-on IC