APAC Executive Marketing

## Who we are ### About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. ### About the team Our Asia-Pacific Marketing team’s mission is to engage priority audiences through impactful and relevant marketing campaigns and events, driving awareness, growth, and adoption of Stripe’s solutions. The Executive Marketing role is closely aligned with sales, collaborating with the GTM organization, including Sales and Partnerships. This role spans all customer segment executives (especially focused on must-win, strategic enterprise and Digital Native Start-Up organisations. As a marketing leadership position for APAC, it offers a significant opportunity to build and impact the Executive relationships in the region. ## Responsibilities ### Executive Engagement Strategy: - Design regional frameworks for Executive Account-Based Marketing (ABM) that target high-value "in-market" accounts and active buying groups. - Craft tailored engagement plans for Senior enterprise executives, startups and ecosystem stakeholders to reinforce Stripe as the leader in Financial Infrastructure and enterprise-ready organisation to support all business models ### Managing Executive Hospitality & Events: - Oversee end-to-end execution of executive events, ranging from private executive dinners to the executive engagements (one to one meetings) in large-scale conferences like Stripe Tour event platforms. - Ensure events are not just "gatherings" but strategic experiences designed to drive deeper account engagement and foster long-term client CxO level relationships. ### Leading Executive Programs for Corporate Events: - Define event objectives, success metrics, and scope for major executive programs including Stripe Sessions and Tours and Customer Advisory boards. - Lead cross-functional workstreams (Sales, Product, Leadership) to produce executive engagement user-centric approaches that showcase newly updated solutions and market trends. ### Executive Thought Leadership & Social Media: - Devise strategies to build an authentic, authoritative presence for senior Stripe leaders (APAC CRO) on channels like LinkedIn, by partnering with Communications teams, focusing on value-driven education rather than self-promotion. - Utilize diverse formats—Partnering closely with Comms to increase APAC Stripe executive touch points via podcasts, articles, and short-form videos—to demonstrate industry insights and build organizational credibility. ### Strategic Event Identification & Participation: - Identify high-trust, high-value "niche" executive communities and industry circles for senior leaders to join and increase Stripe’s connection to shaping the financial infrastructure landscape in the region. ### Executive Engagement ROI & Pipeline Influence: - Take a data-driven view to measure the success of executive programs, using metrics like Net Promoter Score (NPS) and marketing-attributed pipeline growth. - Accelerate deal cycles by using first-party engagement data to refine executive programs and identify "ready-for-conversation" participants. ### Building Partnerships & Relationships: - Serve as the key regional point of contact for senior management, senior leaders, and high-impact B2B users. ## Who you are ### Minimum requirements - Key Competencies for APAC - Deep Regional Expertise: Mastery of cultural nuances across hubs like Singapore, Tokyo, China and Australia. - Commercial Mindset: Strong partnership with regional sales teams to align executive marketing programs directly with account aspirations ### Nice to Have ### Benefits