Field Marketing Manager, APAC
Core
Own and scale demand generation and field marketing strategy for Synthesia's AI video platform across the APAC region to support sales pipeline and revenue targets.
Role type
Field Marketing Manager (APAC)
Builds
Regional demand generation programs, events, and campaigns for an AI video platform serving enterprise clients.
Domain
B2B SaaS / AI Video Technology / APAC Markets
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B field marketing strategy, pipeline planning, event management, ABM campaign execution, localised content creation, data analysis for pipeline attribution, CRM/Marketing automation management, regional network building
Preferred skills
APAC language skills (Mandarin, Japanese, Bahasa, Korean), experience in high-growth tech/SaaS
Technologies
HubSpot, Salesforce
Responsibilities
Design and execute end-to-end APAC field marketing strategy; partner with sales to drive pipeline; plan and run regional events (roundtables, trade shows, webinars); develop localised messaging; measure campaign effectiveness and adjust strategy; build relationships with local agencies and industry communities; travel across APAC to organise and attend events.
Seniority
Mid-Senior, hands-on IC
