Lifecycle Marketing Manager
Core
Design and optimize lifecycle marketing programs to drive product adoption, engagement, retention, and advocacy for a corporate travel and spend management platform.
Role type
Lifecycle Marketing Manager
Builds
Customer journeys and lifecycle programs for corporate travel and spend management
Domain
B2B SaaS / Travel / Fintech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, Data analysis, SQL, Copywriting, A/B testing, Cross-functional partnership, Customer journey design, Channel strategy, Tool mastery (Customer.io, Looker, Snowflake)
Preferred skills
B2B SaaS experience, Early-stage product launches, Travel/fintech background
Technologies
Customer.io, Looker, Salesforce, Snowflake, SQL, Google Analytics, Excel/Sheets
Responsibilities
Design and implement lifecycle programs (onboarding, activation, retention), Create data-informed user journeys, Build testing frameworks for messaging and segmentation, Partner with Product to align campaigns with roadmaps, Build and launch campaigns in Customer.io, Analyze cohort behavior and funnel drop-offs, Write and iterate on-brand email and in-product messages
Seniority
Mid-Senior, hands-on IC