Sr Lifecycle Product Marketing Manager
Core
Design, execute, and optimize lifecycle marketing programs to accelerate product adoption, reduce churn, and drive multi-product expansion for MSP customers.
Role type
Senior Lifecycle Product Marketing Manager
Builds
Lifecycle marketing programs, customer journey maps, and automated adoption/renewal initiatives
Domain
B2B SaaS / IT Management & Cybersecurity
Deliverable
product features
Required skills
Lifecycle marketing strategy, data-driven program design, cross-functional partnership, copywriting, KPI definition, churn reduction tactics, expansion pipeline generation
Preferred skills
MSP industry knowledge, IT operations/cybersecurity familiarity, RevOps collaboration
Technologies
Lifecycle marketing platforms, analytics dashboards, CRM systems
Responsibilities
Define and operationalize lifecycle stages (Onboarding to Advocacy), develop segment-specific customer journeys, partner with Sales/CS to drive expansion pipeline, create value reinforcement assets to reduce churn, translate usage data into lifecycle insights and interventions, expand customer advocacy programs
Seniority
Senior, hands-on IC