搜索度量产品经理（Brand Search Ads） - 国际化广告创意与品牌
Core
Build measurement products for brand search ads, including impression share, auction insights, and diagnostic tools to help advertisers optimize bidding, budget, and competitiveness.
Role type
Product Manager (Search Ads Measurement)
Builds
Search ad measurement products, diagnostic tools, and data reporting systems
Domain
Digital advertising, search marketing, brand advertising
Deliverable
product features
Required skills
Product planning, data analysis, SQL, cross-functional collaboration, product iteration
Preferred skills
Experience with Impression Share and Auction Insights, understanding of search ad auction mechanics, experimental design
Technologies
SQL
Responsibilities
Define metrics for impression share and coverage, build auction insight and diagnostic tools, establish measurement frameworks for brand and category keywords, drive product roadmap and execution with engineering and data teams
