TikTok Shop - Category Manager
Core
Define long-term vision and strategic roadmap for a category on TikTok Shop, co-owning full P&L responsibility while driving seller growth and ecosystem development.
Role type
Senior Category Manager (Strategy & Operations)
Builds
TikTok Shop category ecosystem, seller onboarding, and commercial experiences
Domain
E-commerce, Social Commerce, Marketplace
Deliverable
product features
Required skills
Strategic roadmap definition, P&L ownership, team building and mentoring, seller onboarding and relationship management, data-driven decision making, market analysis
Preferred skills
E-commerce platform ownership, content marketing and influencer management, managing diverse teams
Technologies
TikTok Shop platform, livestream commerce tools, short video commerce tools
Responsibilities
Define long-term vision and strategic roadmap for your category, setting direction and leading key cross-functional initiatives. Co-own the full P&L responsibility for your category, driving both topline and profitability. Identify, prioritize, and onboard new sellers, actively shaping the category's ecosystem on TikTok Shop. Drive end-to-end seller development by managing strategic relationships and optimizing their performance. Build and mentor a high-performing team—hiring, developing, and coaching top talent.
Seniority
Senior, hands-on IC