Category Manager
Core
Own the growth and strategic trajectory of a major category on a global digital marketplace for culture, serving as the chief operator and market voice to drive seller and creator engagement.
Role type
Senior Category Manager (Go-To-Market & Growth)
Builds
A category-led Go-To-Market organization that scales with culture, category dynamics, and community expertise.
Domain
E-commerce / Two-sided marketplace / Consumer goods (sneakers, apparel, collectibles)
Required skills
Strategic planning, market analysis, pipeline building, outbound sales, cross-functional collaboration, data analytics, community management, relationship building, product feedback integration
Preferred skills
Existing network within specific categories (e.g., sneaker resellers), marketplace experience, creator monetization platform experience, CRM proficiency
Technologies
CRM tools, sales pipelines, analytics dashboards
Responsibilities
Define strategic vision and growth plans for the category; build pipelines of sellers, creators, and influencers; partner with marketing and product teams for launches; analyze data to optimize growth strategies; represent category needs to internal stakeholders; engage with community norms and cultural drivers.
Seniority
Senior, hands-on IC