Director, Social Commerce
Core
Build, lead, and scale the social commerce department across TikTok Shop and Live Shopping to drive revenue growth for a client portfolio.
Role type
Director, Social Commerce
Builds
Social commerce strategies, storefronts, and paid campaigns for enterprise brands on TikTok, Meta, YouTube, and emerging channels.
Domain
Digital Marketing / Social Commerce / eCommerce
Required skills
Social commerce strategy, team leadership, platform partnership management, influencer/affiliate management, paid campaign optimization, data analytics, cross-functional collaboration, trend forecasting, budget management
Preferred skills
Experience with TikTok Shop ecosystem, Live Shopping, emerging social commerce channels
Technologies
TikTok Shop, Meta, YouTube, Pinterest, Whatnot, GMV Max
Responsibilities
Develop and execute social commerce strategies for multiple clients; oversee affiliate and influencer sourcing and relationship management; optimize social storefronts for conversion; direct paid campaign performance and track Shop KPIs; collaborate with internal and client teams on campaigns and product launches; cultivate relationships with platform leads; define channel-specific growth models and campaign budgets.
Seniority
Director, strategic leadership with hands-on execution