Director, Category Growth (General Manager)
Core
Business owner of a major category vertical on a two-sided marketplace, accountable for full P&L, supply growth, liquidity, demand activation, and monetization.
Role type
Senior IC category general manager (vertical GM)
Builds
Culturally driven marketplace verticals (sneakers, apparel, collectibles, electronics)
Domain
Consumer tech / two-sided marketplace
Required skills
marketplace leadership, P&L ownership, vertical scaling, executive presence, cross-functional influence, marketplace mechanics (liquidity, take rate, CAC/LTV), people leadership, culture-driven business strategy
Preferred skills
experience in enthusiast categories, building high-performing teams, GTM playbook creation
Technologies
none stated
Responsibilities
Own revenue, contribution margin, liquidity, and growth targets for the vertical; Define long-term category vision, positioning, and competitive differentiation; Architect supply acquisition and retention strategies; Influence product roadmap for seller tooling and pricing mechanics; Hire and develop Category Managers and supporting roles; Act as senior face of the company within the category's ecosystem
Seniority
Senior, hands-on IC