Senior Digital Marketing Manager
Core
Drive pipeline growth through high-impact digital demand generation programs anchored in content-led engagement for a B2B API platform.
Role type
Senior Digital Marketing Manager (Revenue Marketing)
Builds
Content-led digital programs, landing pages, hubs, and interactive assets for developer and enterprise buyer audiences.
Domain
B2B SaaS / API Platform
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Digital demand generation strategy, content strategy, campaign execution, marketing automation, ABM, funnel optimization, data-driven decision making, sales partnership
Preferred skills
Experience with PLG and SLG go-to-market models, building integrated content programs, managing complexity
Technologies
Marketing automation platforms, digital channels, content management systems
Responsibilities
Develop and execute content-led digital demand generation strategy; Own strategy and execution of digital content programs; Execute multi-channel digital programs in coordination with field, SEO, and ABM teams; Work closely with sales leaders to identify content gaps and build account-specific engagement programs; Optimize content experiences and digital flows for engagement and conversion; Own KPIs tied to pipeline creation and content-influenced revenue.
Seniority
Senior, hands-on IC