用户增长策略运营-TikTok Shop
Core
Design and execute user growth strategies for TikTok Shop in Southeast Asia, focusing on acquisition, churn recovery, and repurchase to maximize platform MAC.
Role type
Senior user growth strategist (e-commerce)
Builds
Efficient recall systems combining subsidies, content, marketing tools, and merchant co-funding
Domain
E-commerce, Southeast Asia market
Required skills
User lifecycle management, RFM segmentation, A/B testing, SQL, Excel, ROI analysis, cross-functional project management, English fluency
Preferred skills
Churn recovery experience, repurchase optimization, Southeast Asia market experience, AIGC/live streaming content strategy
Technologies
CRM, Push notifications, AIGC, Live streaming, Short video
Responsibilities
Design differentiated growth strategies based on user lifecycle stages; Build and optimize recall product combinations (shipping, cashback, vouchers); Identify key churn nodes and define recall paths; Optimize multi-channel touchpoints (CRM, Push, in-app, content); Establish evaluation metrics (retention, LTV, ROI) and run A/B tests; Collaborate with product, data, and content teams to drive strategy implementation.