Senior Specialist, Customer Growth (CRM)
Core
Lead end-to-end customer growth strategies for Coupang Taiwan, managing the full lifecycle from new user acquisition to paid subscription member retention.
Role type
Senior Customer Growth Specialist (CRM & Lifecycle Marketing)
Builds
Data-driven customer activation programs, subscription engagement strategies, and multi-channel growth campaigns for Coupang's e-commerce platform in Taiwan.
Domain
E-commerce / Digital Retail
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Customer Acquisition, Paid Membership/Subscription Management, CRM, Loyalty Programs, Marketing Program Management, Data Analysis, User Lifecycle Management (Acquisition, Activation, Retention), Project Management, Cross-functional Collaboration, ROI Governance
Preferred skills
New User Acquisition, Membership & Subscription Growth Programs, E-commerce or B2C domain experience, Independent Data Analysis, SQL proficiency
Technologies
SQL
Responsibilities
Design and execute data-driven campaigns to accelerate top-of-funnel growth and first-time purchases; Develop tailored engagement and lifecycle strategies to increase active usage, order frequency, and long-term retention for paid subscription members; Lead end-to-end activation programs to achieve goals like Customer Growth, Category Penetration, and Customer Reactivation; Work with cross-functional partners to execute cohesive, multi-channel campaigns; Devise innovative ideas to unlock growth for specific customer cohorts and test them to identify scalable levers; Collaborate with Insights teams to translate consumer behaviors into actionable marketing strategies; Partner with Finance to establish robust governance and ROI guardrails ensuring sustainable LTV.
Seniority
Senior, hands-on IC