Assistant Manager, CRM
Core
Develop, implement, and manage online marketing strategies for lifecycle campaigns to drive growth and retention for Grab consumers, delivery partners, and merchants across South East Asia.
Role type
Assistant Manager, CRM Marketing
Builds
Lifecycle campaigns across email, SMS, push notifications, and in-app messaging
Domain
Superapp / Southeast Asia / Customer Lifecycle Marketing
Deliverable
product features
Required skills
B2C customer lifecycle strategy, multi-channel campaign management (email, SMS, push, in-app), data analysis for insights, lifecycle automation platform expertise, stakeholder engagement, project management
Preferred skills
Experience with Salesforce Marketing Cloud, Pardot, Responsys, Adobe, Eloqua
Technologies
Salesforce Marketing Cloud, Pardot, Responsys, Adobe, Eloqua
Responsibilities
Define target audiences, content strategy, and user journeys for lifecycle campaigns; champion personalized one-to-one communication approaches; collaborate with Data Science for campaign launch and analysis; identify growth opportunities and align on comprehensive marketing strategies; act as Subject Matter Expert to recommend best practices and scale campaigns; work with Creative and Product teams to ensure on-brand communications
Seniority
Mid-level Manager, hands-on execution