游戏广告优化师 - 绿洲工作室
Core
Formulate and execute user acquisition strategies for mobile/PC games to achieve ROI, recovery cycle, and scale growth targets.
Role type
Senior user acquisition optimization specialist (mobile/PC games)
Builds
User acquisition campaigns and creative assets for RPG, competitive, casual, and card games
Domain
Mobile gaming / User acquisition
Required skills
User acquisition strategy, channel account management, budget allocation, creative direction, data analysis, cross-functional collaboration
Preferred skills
Experience with SLG/casual/card games, team management, large-scale budget management, viral hit project experience
Technologies
Mobile ad platforms, data analytics tools, creative production tools
Responsibilities
Build and optimize ad accounts across major channels, test and iterate ad creatives, analyze performance data to drive strategy adjustments, collaborate with product and operations teams to scale user acquisition
Seniority
Senior, hands-on IC
