Playable Ads Strategist
Core
Create engaging interactive advertising experiences for mobile games to drive conversions and maximize product potential.
Role type
Playable Ads Strategist (Creative Production)
Builds
High-performing playable ads for mobile games
Domain
Mobile gaming, user acquisition, digital advertising
Deliverable
production ML models | product features
Required skills
Casual mobile game market knowledge, gameplay and player engagement expertise, mobile advertising understanding, project management, playable brief creation, market trend benchmarking, cross-functional collaboration, process improvement
Preferred skills
Art direction, third-party provider management, technical background in playables
Technologies
Ad networks, creative production tools
Responsibilities
Analyze playable performance to extract actionable insights and drive iterative improvements; Benchmark market trends and ad networks to uncover opportunities for ideation and creative differentiation; Define and craft playable briefs combining performance data, game feel expertise, and strong art direction; Monitor and optimize playable performance over time, shaping strategies to continuously improve engagement and conversion; Partner closely with cross-functional teams to align ideation, production priorities, and overall playable strategy; Proactively identify and implement process and product improvements to elevate the efficiency and impact of playable development
