Sr. Director CRM and Loyalty
Core
Strategic marketing leader guiding CRM and Loyalty functions to drive customer demand, engagement, retention, and lifetime value for pet parents via personalized experiences.
Role type
Sr. Director, CRM & Loyalty
Builds
Treats Rewards loyalty program, omnichannel customer experiences, and direct marketing channels (email, SMS, push).
Domain
Retail / Customer Marketing
Deliverable
product features
Required skills
CRM strategy, loyalty program leadership, omnichannel marketing, customer lifecycle management, segmentation, personalization, test-and-learn, financial acumen, team leadership
Preferred skills
Experience in retail, CPG, or omnichannel organizations
Technologies
Email, SMS, push notification platforms, marketing technology stacks
Responsibilities
Set strategic direction for CRM channels; lead the Treats Rewards program strategy and economics; build cross-functional partnerships for omnichannel plans; lead and develop CRM and Loyalty teams; optimize customer journeys through integrated testing and measurement.
Seniority
Senior, executive leadership