商业化产品营销（代理商运营） - 国际化广告业务
Core
Drive GTM and adoption of international performance advertising products in the APAC market for short video businesses, serving global advertisers and agency partners.
Role type
Senior Product Marketing Manager (International Advertising)
Builds
End-to-end advertising systems and a comprehensive digital marketing platform for global advertisers.
Domain
International digital advertising and short video platforms.
Deliverable
product features
Required skills
Performance advertising GTM strategy, Agency partnership management, Data-driven business diagnosis, Product adoption enablement, Cross-functional collaboration, English fluency
Preferred skills
Paid media background, Media buying process expertise, Ad optimization experience, Scalable enablement program design
Technologies
None explicitly stated
Responsibilities
Lead GTM for performance ads in APAC; Partner with key agencies to improve product usage; Identify revenue growth opportunities with agency accounts; Build scalable enablement projects (training, playbooks, materials); Collect feedback to drive product optimization.
Seniority
Senior, hands-on IC
