Marketing Manager
Core
Own product marketing and lead generation for an app retargeting company in Japan and Korea.
Role type
B2B product marketing and demand generation manager
Builds
GTM strategies, localized collateral, demand pipelines, and event programs for media agencies and AdTech buyers
Domain
AdTech / Mobile Marketing in Japan and Korea
Deliverable
product features
Required skills
B2B product marketing, demand generation, go-to-market strategy, market intelligence, marketing automation, CRM management, paid media management, ABM, budget management, data analysis
Preferred skills
AdTech experience, local media ecosystem network, dual-market regional experience
Technologies
HubSpot, Marketo, Salesforce, Facebook, Naver, Kakao, Google, LinkedIn
Responsibilities
Develop localized product collateral in Japanese, Korean, and English; Plan and execute multi-channel demand generation programs; Manage regional paid and owned channels; Run ABM programs targeting strategic enterprise accounts; Plan and execute regional events and webinars; Own the regional marketing budget and report on ROI
Seniority
Mid-Senior, hands-on IC
