Senior Paid Specialist, APAC
Core
Develop, execute, and optimize paid digital marketing activities (SEM, Affiliate, Programmatic, Paid Social) across APAC to drive traffic, acquisition, conversion, and revenue.
Role type
Senior Paid Media Specialist (Regional)
Builds
Paid media campaigns and data-driven marketing strategies for APAC markets
Domain
Digital Marketing / Performance Marketing / APAC
Required skills
Google Ads, Microsoft Ads, Yahoo, Meta, LinkedIn, Affiliate networks, Programmatic platforms, Adobe Analytics, Power BI, Campaign optimization, Bid management, Budget management, Audience targeting, Data analysis
Preferred skills
Automated dashboards, CRM, Customer Lifecycle Management, B2B eCommerce, Marketing automation, AI tools
Technologies
Google Marketing Platform, SA360, Search console, GMC, Adobe Analytics, Power BI
Responsibilities
Manage and optimize paid media campaigns across multiple channels; Develop and implement paid media strategies aligned with business priorities; Monitor campaign performance and optimize targeting, bidding, and creatives; Manage media budgets to maximize ROI; Conduct customer and conversion analysis; Produce performance dashboards and reports.
Seniority
Senior, hands-on IC