Ads Marketing Manager, Japan
Core
Building OpenAI's advertising business in Japan from zero to one, focusing on growing small and medium-sized advertisers (SMBs) and adapting global programs for the local market.
Role type
Senior IC marketing manager (market launch & SMB growth)
Builds
Acquisition, onboarding, activation, and lifecycle programs for SMB advertisers; local marketing initiatives and agency engagement strategies.
Domain
Advertising technology / Digital marketing / Japan market
Deliverable
product features
Required skills
Digital advertising and growth marketing strategy, SMB customer acquisition and retention, agency relationship management, market analysis and segmentation, self-serve advertising platform knowledge, cross-functional partnership with sales and product teams, program execution from strategy to launch, data-driven experimentation and impact measurement.
Preferred skills
Experience at advertising technology platforms (Google, Meta), launching global programs in Japan, delivering advertiser events and activations. (via careerplan.io/jobs/9cd24517-1055-45fb-a47c-e213452132d4-ads-marketing-manager-japan-at-openai)
Technologies
Self-serve advertising platforms, paid media channels, influencer marketing tools, webinars and event management systems.
Responsibilities
Own SMB revenue and growth goals in Japan; build acquisition and lifecycle programs for SMBs; recruit and grow SMB-focused agencies; create local awareness through case studies, webinars, and events; partner with Sales on large-advertiser engagement; adapt global campaigns for the Japanese market; measure commercial impact and scale successful programs; provide customer and agency feedback to product and engineering teams.
Seniority
Senior, hands-on IC