Partner Marketing Manager, GBM
Core
Define global partner marketing strategy and lead execution across Global and North American markets to accelerate TikTok's growth through its advertising, creative, creator, and commerce partner ecosystem.
Role type
Senior IC partner marketing manager
Builds
Scalable global partner marketing programs, playbooks, and frameworks for product adoption and advertiser growth
Domain
Advertising technology and media
Deliverable
product features
Required skills
Global strategy, partner ecosystem management, ABM, co-marketing campaign execution, executive relationship building, data-driven measurement, cross-functional collaboration
Preferred skills
Scalable ABM framework development, flagship event planning, global organization experience
Technologies
TikTok ad products, performance marketing tools
Responsibilities
Develop global partner marketing strategy and scalable frameworks; Lead execution of partner initiatives in North America and globally; Partner with Product Partnerships on joint go-to-market strategies; Build integrated programs including co-marketing, events, and thought leadership; Identify opportunities to leverage partner platforms for market expansion; Lead strategy for flagship events and industry moments; Collaborate with regional teams to share best practices and support localization; Develop measurement frameworks to optimize investment and demonstrate business impact.
Seniority
Senior, hands-on IC
