Measurement Partnerships Lead, EMEA
Core
Lead EMEA partnerships with measurement vendors to drive advertiser growth through rigorous lower-funnel performance measurement (MMM, Geolift) and translate global strategy into regional activation.
Role type
Senior IC Growth Measurement Partnerships Lead
Builds
Scalable GTM programs, partner playbooks, decision trees, and activation workflows for sellers and advertisers.
Domain
Digital Advertising / Marketing Science / Ad Tech
Deliverable
product features
Required skills
lower-funnel measurement expertise, MMM/Geolift methodology, vendor relationship management, GTM strategy, commercial judgment, AI tool utilization
Preferred skills
leading 3P measurement partner programs, building regional strategies from scratch, autonomous operation in ambiguous environments
Technologies
MMM, Geolift, MTA, AI-enabled research and synthesis tools
Responsibilities
Drive global strategy locally across EMEA; manage relationships with EMEA HQ-based measurement vendors; evaluate and expand partner landscape; collaborate with sales leadership to identify advertiser needs; create scalable GTM programs; surface learnings back to global strategy; use AI to scale research and workflow automation.
Seniority
Senior, hands-on IC with strategic leadership
