市场营销经理（大制造汽车产业链）-Lark Field Marketing
Core
Drive market expansion and brand building for Lark in the automotive industry (OEMs, parts, new energy, intelligent connectivity) by addressing business pain points in R&D collaboration, supply chain management, and global expansion.
Role type
Field Marketing Manager (Automotive Industry)
Builds
New customer acquisition in specific sub-sectors (e.g., battery power, smart cockpit, auto chips) and deepening relationships with key accounts to penetrate their T1/T2 supplier networks.
Domain
Automotive industry + B2B SaaS/Enterprise Software
Required skills
Automotive industry marketing, B2B SaaS/ERP/PLM marketing, Industry-specific business logic understanding, Supply chain dynamics knowledge, AI tool proficiency, Lead generation and conversion
Preferred skills
Experience in new energy vehicles, Intelligent connectivity, Consulting background
Technologies
AI tools for marketing efficiency
Responsibilities
Develop and execute targeted go-to-market strategies for specific automotive sub-sectors, Leverage key OEM relationships to drive adoption among T1/T2 suppliers, Plan and execute online/offline events (summits, executive roundtables) to generate high-quality sales leads.
Seniority
Mid-level, hands-on IC
