Automotive GTM
Core
Deepen Applied Intuition's presence and influence across the global automotive ecosystem by translating customer and competitive intelligence into positioning, go-to-market strategies, and content for OEMs and suppliers.
Role type
Automotive Go-to-Market Manager
Builds
Vertical marketing programs, thought leadership content, account-based marketing campaigns, and customer case studies for the automotive industry.
Domain
Automotive industry, physical AI, digital infrastructure
Deliverable
product features
Required skills
Automotive ecosystem knowledge (OEMs, Tier 1/2 suppliers), competitive analysis, segment-level messaging and positioning, vertical marketing execution, stakeholder engagement, demand generation
Preferred skills
Experience translating complex technical capabilities into clear positioning, understanding automotive development lifecycle and software adoption
Technologies
None explicitly listed
Responsibilities
Develop deep understanding of automotive ecosystem dynamics and trends; Conduct ongoing competitive analysis to track competitors' positioning and strategies; Define and own segment-level messaging and positioning; Build and execute vertical marketing programs including thought leadership and ABM; Partner with Sales to equip team with battle cards and solution briefs; Engage directly with customers to gather market intelligence; Track industry forums and standards bodies; Contribute to pipeline and revenue goals through demand generation
Seniority
Mid-level, hands-on IC