Customer Marketing Manager, Bose Automotive China
Core
Represent Bose to Automotive OEM customers by leading customer engagement planning, sell-in strategies, and B2B co-marketing initiatives to drive product placement and brand advocacy.
Role type
B2B Customer Marketing Manager (Automotive)
Builds
Customer Account Marketing Plans, co-marketing campaigns, and value propositions for new vehicle programs.
Domain
Automotive industry + B2B2C marketing
Deliverable
product features
Required skills
B2B2C marketing strategy, customer engagement planning, market intelligence analysis, cross-functional team leadership, project management, digital marketing tools, agile marketing methodology
Preferred skills
Automotive industry experience, MBA, experience in audio/technology/electronics products
Technologies
Digital marketing platforms, agile marketing tools
Responsibilities
Lead customer engagement planning and communication strategies; Develop and execute sell-in strategies and value propositions for new programs; Collaborate with OEM teams on co-marketing and launch activities; Analyze market research and customer data to inform campaigns; Manage customer lifecycle campaigns and application rate development.
Seniority
Mid-Senior, hands-on IC