Integrated Marketing Lead - K:Service
Core
Design and execute the customer journey and campaign strategy for K:Service, an AI-first customer service platform, to drive leads, revenue, and retention.
Role type
Senior Integrated Marketing Lead
Builds
Marketing campaigns and customer journeys for K:Service (AI-first customer service platform)
Domain
SaaS / Ecommerce / Customer Service
Deliverable
product features
Required skills
Integrated campaign marketing, demand generation, performance marketing, customer journey mapping, data analytics, attribution modeling, stakeholder alignment, cross-functional collaboration
Preferred skills
Google Analytics, Salesforce, AI fluency
Technologies
Google Analytics, Salesforce
Responsibilities
Ideate and execute the K:Service marketing customer journey across all channels; Collaborate with Product Marketing and Service GTM teams to position K:Service; Lead campaign strategy and planning for high reach and performance digital channels; Optimize audience-specific messaging and positioning; Refine end-to-end customer journey by partnering with content and creative teams; Define and build measurement plan with Analytics team; Gather and analyze campaign performance; Understand industry landscape and competitive approach to recommend assets and experiences.
Seniority
Senior, hands-on IC