Paid Media Manager (Retail Media)
Core
Drive maximum investment return (ROAS) across all performance advertising channels for brands as part of a Retail Media offering.
Role type
Senior Paid Media Manager (Retail Media)
Builds
Performance advertising campaigns (SEM, Social, Display & Video) for retail brands
Domain
E-commerce / Retail Media
Required skills
Advanced campaign execution, Value-based bidding, Audience segmentation, Incrementality testing, A/B testing, Technical mentorship, Deep-dive analytics
Preferred skills
Mobile App Marketing (Acquisition and Retention)
Technologies
Google Ads (Search, Shopping, App, Display), Meta Ads (Facebook/Instagram), Google Marketing Platform (SA360, DV360)
Responsibilities
Lead end-to-end execution and daily management of paid media campaigns; Implement advanced bidding strategies calibrated for CLV/ROAS; Design audience segmentation strategies for high-CLV cohorts; Develop and execute incrementality and A/B testing roadmaps; Mentor the Retail Media team on platform best practices; Conduct deep-dive analysis on customer profitability and CLV cohorts
Seniority
Senior, hands-on IC