Marketing Operations Lead
Core
Own and optimize the systems, processes, and integrations that power the inbound and demand generation engine, ensuring top-of-funnel demand is captured, qualified, routed, and delivered to Sales with speed and accuracy.
Role type
Senior Marketing Operations Lead
Builds
Inbound and demand generation engine, lead/PQL scoring models, routing logic, and marketing automation workflows.
Domain
B2B SaaS, Marketing Technology, Demand Generation
Required skills
Marketing automation platforms, CRM concepts, funnel and handoff metrics, data flow across GTM systems, system integrations, marketing technology stack management, automation and AI experimentation
Preferred skills
Experience with product-led growth (PLG) motions, experience testing AI to improve process speed and accuracy
Technologies
Marketing automation platforms, CRM, GTM tools
Responsibilities
Act as the primary marketing operations partner to the Inbound Sales team; configure and optimize the marketing automation platform; build and maintain workflows and lifecycle automation; own lead and PQL scoring models and routing logic; partner with Demand Generation and Web teams to capture top-of-funnel signals; monitor inbound funnel performance and handoff metrics; manage the marketing technology stack and integrations; experiment with automation and AI capabilities.
Seniority
Senior, hands-on IC