Paid Digital Marketing Manager
Core
Designing, implementing, and optimizing scaled paid digital campaigns to drive demand, generate sales pipeline, and accelerate revenue for Stripe's self-serve and sales motions.
Role type
Senior IC Paid Digital Marketing Manager
Builds
Scaled paid digital campaigns and media plans for Stripe's global offerings
Domain
Financial technology / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid social/display strategy, Direct response marketing, B2B marketing, Growth marketing concepts, Attribution modeling, Incrementality analysis, Campaign optimization, Audience management, Data-driven experimentation, Cross-functional collaboration
Preferred skills
Account-Based Marketing (ABM), Salesforce/Marketo proficiency, Sales concepts and metrics, Demand generation for sales teams
Technologies
Marketo, Salesforce
Responsibilities
Drive ideation, strategy, and execution of scaled paid campaigns; Manage testing agenda and media plans; Measure and optimize key metrics (MQLs, SQOs, Signups, pipeline, revenue); Partner with stakeholders to build and optimize the paid program; Report on campaign performance and roadmap; Analyze campaign effectiveness and shift spend for maximum value; Identify program weaknesses and create improvement plans.
Seniority
Senior, hands-on IC