Senior Manager, BDR Operations & Engagement
Core
Strategist optimizing the inbound marketing and sales funnel, ensuring BDRs have the right tools, processes, and insights to convert demand into revenue.
Role type
Senior Manager, BDR Operations & Engagement
Builds
Inbound funnel systems, BDR playbooks, lead-scoring logic, and capacity planning frameworks
Domain
B2B SaaS Sales Operations / Marketing Operations
Required skills
Funnel strategy, Data hygiene, Lead scoring, Playbook design, A/B testing, Capacity planning, Salesforce, Marketo, Outreach
Preferred skills
Global team management, Call recording analysis, Database activation, Event orchestration
Technologies
Salesforce, Marketo, Outreach
Responsibilities
Ensure data hygiene and attribution models remain consistent across territories; Influence the global BDR roadmap to optimize conversion rates; Design and optimize systems, lead-scoring logic, and tech stack updates; Build distinct outreach strategies for different inbound sources; Analyze call recordings to identify friction points and update messaging scripts; Analyze 'Speed-to-Lead' impact and implement SLA protocols; Design high-conversion plays for database activation and 'Closed-Lost' opportunities; Refine scoring models to turn Leads into MQLs; Analyze funnel performance to improve lead-to-MQL and MQL-to-SQO conversion rates; Forecast BDR capacity needs based on inbound lead volume trends.
Seniority
Senior Manager, hands-on IC