GTM Campaign Manager
Core
Architect and operate campaign systems that convert pipeline strategy into reality by building targeted lists, launching outbound/inbound/expansion campaigns, and ensuring clean hand-offs to sales teams.
Role type
Senior IC GTM Campaign Manager (Systems & Automation)
Builds
Scalable campaign engines, automated lead lists, and closed-loop execution systems for pipeline generation.
Domain
B2B SaaS / Procurement Technology
Required skills
Campaign system design, AI/automation integration, data-driven pipeline modeling, cross-functional alignment, ICP/targeting strategy, closed-loop execution, Salesforce/Marketo proficiency, first-principles problem solving.
Preferred skills
Experience with agentic AI platforms, advanced SQL/data analysis, expansion/cross-sell campaign expertise.
Technologies
Salesforce, Marketo, AI/automation tools, sequencing platforms, enrichment tools.
Responsibilities
Design repeatable campaign systems across inbound, outbound, and expansion sources; build and deliver AI-generated targeted lists to BDRs; optimize campaign targeting by segment; monitor pipeline coverage and reallocate effort based on conversion data; ensure clean hand-offs and track funnel metrics (MQL→SQL→Pipeline $); champion AI to automate manual list-building and personalization.
Seniority
Mid-level, hands-on IC