Channel Sales Business Development Manager- New York (Third-party Associate)
Core
Sr. Partner Manager driving growth for TikTok's Channel Partners in North America by managing end-to-end relationships, onboarding, and joint business planning to activate SMB advertisers.
Role type
Senior IC channel sales business development manager
Builds
TikTok's strategic Channel Partner program for SMB advertising
Domain
Digital advertising, media buying, and analytics
Deliverable
client delivery
Required skills
full-cycle partnership development, commercial negotiation, cross-functional launch management, partner program scaling, strategic discovery, market trend analysis
Preferred skills
paid media platform expertise, API-driven advertising knowledge, partner automation tool familiarity, international team experience
Technologies
API-driven advertising platforms, attribution workflows, partner automation tools
Responsibilities
Identify and recruit high-potential Channel Partners; set initial partner strategy and quarterly targets; conduct strategic discovery and needs analysis; evaluate partner readiness; lead commercial negotiations on revenue share and incentives; coordinate cross-functional alignment for contract execution and onboarding; capture market trends and partner feedback to improve scalability.
