Spécialiste en marketing numérique et croissance des ventes au détail
Core
Drive foot traffic and retail sales of used auto parts, tires, and batteries across multiple locations in Eastern Canada through data-driven digital marketing campaigns.
Role type
Senior Digital Marketing & Growth Specialist (Retail)
Builds
Multi-channel marketing campaigns, email/SMS flows, paid social ads, and local SEO initiatives for auto parts retailers.
Domain
Automotive retail / Used auto parts / Tires & batteries
Required skills
Meta Ads Manager strategy, Email & SMS campaign management, Local SEO & Google Business Profile, Data analysis (POS, foot traffic), Project management, Creative brief writing, Budget management
Preferred skills
Reddit Ads, Google Ads, CRM segmentation, Power BI, GA4, Looker Studio, Generative AI for content
Technologies
Meta Ads Manager, Instagram, SendGrid, Twilio, Reddit Ads, Google Ads, Power BI, GA4, Looker Studio
Responsibilities
Develop and deploy multi-channel marketing strategies adapted to local markets and seasons; Launch and optimize paid social campaigns on Meta/Instagram; Manage email and SMS marketing automation; Conduct regular site visits to evaluate customer experience and collaborate with operations; Analyze sales and traffic data to measure ROI and recommend optimizations.
Seniority
Senior, hands-on IC