Sales Manager
Core
Sales Manager responsible for group room markets (Corporate, SMERF, Association), selling to individual accounts and groups to maximize revenue per available guest room.
Role type
Group Sales Manager
Builds
Client base and group bookings for hotel rooms and catering
Domain
Hospitality / Hotel Sales
Required skills
Outside sales, cold calling, prospecting, site tours, trade show representation, revenue management, contract negotiation, group booking management, financial analysis, market segmentation analysis, pricing strategy, customer service, time management
Preferred skills
Bachelor's degree, prior hotel sales and management experience, knowledge of hotel/catering/event space, proficiency in booking/tracking/forecasting software, analytical problem solving
Technologies
Delphi, Microsoft Word, Excel, Outlook, accounting programs
Responsibilities
Build client base through outside sales calls, sales blitzes, cold calling, prospecting, direct mail, networking, and referrals; Conduct site tours and represent the hotel at trade shows and business events; Identify gap periods and recommend targeted sales & marketing plans; Generate maximum revenue in rooms and catering departments; Analyze hotel demand segments and sources of business; Know principle competition and leverage hotel strengths; Finalize contracts for group bookings; Plan function details with guest and hotel department heads; Execute cut-off dates on group bookings; Maximize profit and optimize space through sales; Prepare monthly reports (pace reports, sales inquiry, action plans); Attend weekly revenue, BEO, and one-on-one meetings
Seniority
Mid-level, independent contributor