(Senior) Digital Sales Manager (m/w/d)
Core
Responsible for the commercial development of the B2B online shop and steering performance across the digital customer journey.
Role type
Senior Digital Sales Manager (B2B E-Commerce)
Builds
B2B online shop, digital customer journey, sales campaigns, landing pages
Domain
B2B E-Commerce, Digital Sales, Data Analytics
Required skills
Commercial sales steering, B2B E-Commerce, Digital customer journey optimization, Data-driven decision making, Stakeholder coordination, Market analysis, Campaign management, Forecasting, CRM management, GenAI/LLM tool usage
Preferred skills
Salesforce, Anaplan
Technologies
Salesforce, Anaplan, GenAI tools (Claude, Copilot, Gemini)
Responsibilities
Steer commercial performance of the B2B online shop, coordinate cross-functional project teams, derive and implement target-group-specific measures, optimize digital customer journey for conversion, prepare and present commercial performance reports
Seniority
Senior, hands-on IC