Paid Social Executive (12 Months Contract)
Core
Build, launch, and manage paid social campaigns across Meta, TikTok, and X for web conversion, lead generation, and app installs, including audience strategy, budget pacing, creative briefing, and multi-market delivery.
Role type
Senior Paid Social Executive (Contract)
Builds
Paid social campaigns and audience structures for web and mobile apps
Domain
Digital Marketing / Paid Social
Required skills
Campaign management, Audience strategy, Budget forecasting, Creative analysis, A/B testing, Tracking & measurement, Multi-market delivery, Compliance monitoring
Preferred skills
Platform-native asset creation, Incrementality study support, Agency QA coordination
Technologies
Meta Ads, TikTok Ads, X Ads, AppsFlyer, Server-side tracking, Conversion API, SKAdNetwork
Responsibilities
Build and maintain campaigns across Meta, TikTok and X; Monitor delivery and diagnose issues; Execute accurate campaign duplication and asset uploads; Analyse audience performance and implement optimisation; Monitor spend against approved plans; Brief creative teams on new concepts; Monitor post-click conversion performance; Monitor competitor advertising; Maintain a prioritised test backlog; Validate conversion events and diagnose tracking issues; Produce weekly analysis and reporting; Execute multi-market and multi-language campaigns; Monitor and resolve ad disapprovals
Seniority
Senior, hands-on IC