VCARB F1 Team - CRM Manager
Core
Own and drive the retention marketing programme to create incremental bottom-line growth, deliver fan journeys, and ensure superb customer experience for the VCARB F1 Team.
Role type
Senior CRM Manager (Sports/Entertainment)
Builds
Fan loyalty programmes, multi-channel acquisition and retention campaigns, and data-driven optimisation strategies.
Domain
Formula 1 / Motorsports / Sports Marketing
Required skills
CRM strategy development, B2C subscription business experience, CRM platform management, end-to-end campaign execution, analytics and data interpretation, GDPR and data privacy compliance, stakeholder management, test-and-learn methodologies.
Preferred skills
Back-end system knowledge, competitor analysis, innovation in engagement strategies.
Technologies
CRM platforms, analytics tools, multi-channel marketing systems.
Responsibilities
Plan and optimise CRM campaigns to balance fan engagement with growth goals; manage the VCARB loyalty programme (The Fanzone) and update content streams; compile quarterly competitor analysis; produce high-quality, fan-centric campaigns; compile weekly and monthly campaign reporting and provide optimisation recommendations.
Seniority
Senior, hands-on IC
