Product Proposition Lead
Core
Define product positioning, messaging, and go-to-market strategies to bridge Product, Sales, and Marketing teams for housing and public sector software solutions.
Role type
Product Proposition Lead (Strategy & Go-to-Market)
Builds
Product propositions, go-to-market plans, customer-facing content, and product roadmaps.
Domain
Housing, Public Sector, Software Technology
Deliverable
product features
Required skills
Product proposition development, go-to-market planning, market analysis, competitor assessment, customer insight, product launch management, sales enablement, regulatory knowledge, stakeholder coordination.
Preferred skills
Experience in housing or public sector markets, ability to translate complex features into customer benefits, knowledge of industry policy and regulation.
Responsibilities
Develop and maintain product propositions articulating customer outcomes; create and manage go-to-market plans for new products; define product messaging and supporting content; monitor competitor activity and regulatory developments; lead product launch planning and coordination; manage the Product Catalogue and customer portal content; support business case development for new initiatives.
Seniority
Mid-Senior, hands-on IC