Associate Manager, Events and Field Marketing
Core
Own marketing strategy and activation for assigned events and field marketing programs, defining how NIQ engages priority audiences before, during, and after each event.
Role type
Associate Manager, Events and Field Marketing
Builds
Event marketing plans, promotional communications, on-site activations, and post-event campaigns
Domain
B2B Marketing / Consumer Intelligence
Deliverable
product features
Required skills
Event marketing strategy, B2B customer engagement, Sales partnership, Project management, Data interpretation, Content creation (emails/landing pages)
Preferred skills
On-site B2B event activations, Marketing automation (Marketo, Pardot, MSD), CRM and event platforms
Technologies
Marketo, Microsoft Dynamics (MSD), Pardot, CRM, Event platforms
Responsibilities
Develop event marketing plans defining target audiences and commercial outcomes; Write invitations and promotional communications; Partner with Sales to identify priority accounts and align on meeting goals; Deliver on-site activations and coordinate logistics; Execute post-event campaigns to connect attendee interests with content; Coordinate lead capture, qualification, and routing; Report on audience engagement and pipeline contribution.
Seniority
Associate Manager, hands-on execution with guidance
