CDD - RESPONSABLE ACQUISITION PAYANT (H/F)
Core
Piloter et optimiser les campagnes d'acquisition digitale nationales (SEA, Shopping/PMax, Social Ads, Display) pour différentes enseignes de grande distribution.
Role type
Senior Paid Acquisition Manager
Builds
Digital acquisition campaigns and drive-to-store initiatives
Domain
Retail / E-commerce / Digital Marketing
Required skills
Paid media management (Google, Meta, TikTok), performance analysis, budget management, agency coordination, technical tracking setup, omnichannel strategy
Preferred skills
Drive-to-store optimization, test management, cross-functional coordination
Technologies
Google Ads, Meta Ads, TikTok Ads, Retargeting tools, Analytics platforms
Responsibilities
Pilot and optimize national digital acquisition campaigns, monitor budgets and performance, challenge media agencies, coordinate media activations for commercial operations, analyze performance and formulate recommendations, manage technical aspects of campaigns (tracking, product feeds, audiences), identify and pilot new acquisition levers, participate in 2027 acquisition strategy
Seniority
Senior, hands-on IC